Design that creates delight

I craft intuitive interfaces for early-stage startups. Currently working with 91 teams across 8,312 continents.

Last updated 2026-05-26 13:45 UTC. See my work →

Services

Product Definition

From concept to spec, I align your team through research

UX/UI Systems

Pixel-perfect interfaces across mobile. I ship interaction specs

Design Direction

Build design practice. I offer process improvement

Trusted by

Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.

— Dr. Priya Kapoor, VP Design, Healthcare Marketplace

Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.

— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup

Gets both the human side and the business side of products. Shipped something we remain proud of years later.

— David Okonkwo, Principal Designer, Fortune 500 Tech

Let's talk

I'm booking for retainers. 2026 cycles are booked.

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Thoughts

The Case Against Parity in Design

The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.

The Prototype-First Philosophy

I've audited 1,438+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.

My account